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Whether or not Donald Trump knows it, he’s running his presidential campaign out of Eric Hoffer’s playbook.
That would be The True Believer, published 65 years ago this spring, a book about mass movements. Hoffer’s big insight was that the followers of Nazism and Communism were essentially the same sort of true believers, the most zealous acolytes of religious, nationalist, and other mass movements throughout history. In 1951, it was stunning to Americans to be told that ultra-right-wing Nazis and ultra-left-wing Communists—their recent enemies of World War II and current enemies in the Cold War—were, according to Hoffer, cut from the same cloth.
“All mass movements,” he explained, “irrespective of the doctrine they preach and the program they project, breed fanaticism, enthusiasm, fervent hope, hatred, and intolerance.”
Hatred and hope were the most important lures, Hoffer contended, hatred much more than hope: “Hatred is the most accessible and comprehensive of all the unifying agents. Mass movements can rise and spread without belief in a God, but never without belief in a devil.”
Trump’s followers have responded most enthusiastically to the candidate’s diatribes against such devils as Mexicans and other “illegal immigrants,” Muslims of any stripe, unattractive or pushy women, clueless policy-makers, “loser” opposing candidates, and reporters who ask him other than softball questions.
The pollsters tell us that Trump’s followers share a decided affinity for authoritarianism, as well as beliefs that government causes more problems than it solves and that immigrants (and people with darker skins, and women) have stolen their jobs and their futures.
More: Trumpsters have little regard for facts that contradict their stances. Hoffer could have predicted this. “It is the true believer’s ability to ‘shut his eyes and stop his ears’ to facts that do not deserve to be either seen or heard which is the source of his unequaled fortitude and constancy. He cannot be frightened by danger nor disheartened by obstacle nor baffled by contradictions because he denies their existence.”
— Tom Shachtman